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Embarking on a fresh professional challenge, Emma Coates has stepped down from the Young Lionesses national team to take over as head coach for National Women’s Soccer League expansion side Bay FC.

Transition Stateside

She takes over from Albertin Montoya, who led the California club during its inaugural two seasons in the top-flight American league. Montoya stated in September his intention to step down at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.

“It has been a privilege to serve my time with the FA,” commented Coates. “The experience has been formative both on and off the pitch. Now, I feel ready and excited to test my abilities in a fresh challenge.”

Coaching Pedigree

During her tenure in 2023, Coates oversaw the England U23s through fixtures including a 1-0 victory over Norway in the continental competition and a 4-2 friendly defeat to the United States. Making the move alongside her to America is her England assistant, Gemma Davies, a former Aston Villa manager in the WSL.

Bay FC's CEO, a one-time Football Association technical lead, praised Coates's credentials: “Emma is not only an excellent coach, but she also has a strong record of elevating athletes to thrive domestically and internationally.”

“Her leadership qualities are exceptional of people and culture and has the tactical philosophy we were seeking,” she continued.

Club Context

Bay FC had a rollercoaster start to its NWSL existence, finishing in seventh place and losing in the playoffs in its first year before slipping to a 13th-place finish in 2025.

The Football Association's new technical lead, Gavin Step, bid farewell to the departing duo: “Our gratitude goes to Emma and Gemma for their time with us and wish them all the best with their venture abroad. Emma, with Gemma, has played a pivotal part in fortifying the pipeline between the WU23s and the senior squad.”

“Together, they have directly shaped the development of many young players who have earned call-ups to senior Lionesses,” he finished.

Pathway Success

Since taking over Mo Marley in 2023, Coates presided over the promotion of a number of players to the national team, including midfielder Lucia Kendall—who recently scored her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for their replacements has begun, to continue the growth of the WU23 program in the seasons ahead.